Which statement best differentiates a value proposition from a business model, with a practical example?

• A. Value proposition explains customer benefits; business model describes how the firm creates, delivers, and captures value. Example: value prop 'affordable reliable rides'; business model: ride-hailing platform.
• B. Value proposition is the revenue stream; business model is the marketing plan.
• C. Value proposition describes the process; business model describes the target market.
• D. Value proposition and business model are identical.

Answer: (D)