Which concept is defined as the set of competitive actions and responses a firm takes to build or defend its competitive advantages and to improve its market position?

• A. Competitors
• B. Competitive Behavior
• C. Competitive Rivalry
• D. Information Networks

Answer: (B)

The main idea here is competitive behavior—the deliberate set of actions a firm takes and the responses it makes in the market to build or defend its advantages and improve its position. This captures both the moves a company makes to outperform rivals and the reactions it has to rivals’ actions, all aimed at strengthening its competitive standing.

That’s why it’s the best fit: it specifically describes the ongoing pattern of competitive actions and countermoves a firm uses to shape its advantage and market position. Other terms refer to things like the rivals themselves, the overall pressure of competition, or the channels for sharing information, but they don’t define the firm’s own intentional sequence of moves and responses.