Which best describes the roles of mission and vision in strategy formation?

• A. Mission defines the firm's purpose and scope; vision describes the desired future state and direction; together they guide objectives, resource allocation, and strategic choices.
• B. Mission and vision are interchangeable and only affect branding.
• C. Vision defines purpose; mission defines future direction; neither guides resource allocation.
• D. Mission focuses on external market opportunities; vision on internal processes.

Answer: (A)